Roche Rose is built around a reality-driven creative process, intimate and immersive.
The visual identity holds hidden stories.

Founded in 2026 by French creative director Chris Millet, Roche Rose is a Stockholm-based studio rooted in “Söder om Söder”, what Stockholmers call the neighbourhoods beyond Södermalm, with a mix of irony and quiet pride. Further south, on the mainland, where the city gives way to granite and trees, and where authenticity outlasts trend.

Söder OM Söder

Söder OM Söder

Söder OM Söder Söder OM Söder

It All Begins Here

We bring creativity and expertise to everything we do.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence.

“To celebrate 10 years in Sweden, I wanted to create a visual identity that truly reflects me : who I am today,
where I come from,
and where I'm headed."

Chris Millet - Creative Director

roche rose

THE untold story